Digital Acquisition & Performance Marketing Lead – Sioux Falls, SD
By ERCJobs InDescription
Digital Acquisition & Performance Marketing Lead
COMPANY PROFILE:
Our client empowers retirement account holders with freedom of self-directed plans. Through the innovative services they offer, their clients can seamlessly establish custom self-directed solutions with dedicated support for diverse investment needs, tax-free, from real estate to precious metals and more. They provide direct access to in-house tax professionals prioritizing compliance and full IRS audit guarantee. They work hard to build quality and value in every plan.
WHAT THE COMPANY WILL OFFER YOU:
- Competitive Salary, Based on Experience
- Benefits: Health, Dental, Vision, HSA
- 401k – Employer Contributes 4%
- Paid Time Off, Sick Leave, Volunteer Time, Birthday Time Off
- Parental Leave
- Catered Lunch Once a Week
THE ROLE YOU WILL PLAY:
- Lead a multi-channel paid media strategy that balances performance, experimentation, and long-term growth across search, social, affiliate, and emerging platforms.
- Translate business goals into scalable acquisition programs by planning, launching, and continuously refining campaigns to improve efficiency, lead quality, and revenue impact.
- Apply data-driven decision making to uncover insights, optimize funnel performance, and prioritize high-impact opportunities across targeting, creative, and user experience.
- Build and execute structured testing frameworks that challenge assumptions and drive measurable improvements in conversion rates and return on investment.
- Partner cross-functionally to align campaigns with brand standards, regulatory requirements, and broader go-to-market strategies.
- Own performance visibility by developing clear reporting, attribution models, and actionable insights that inform leadership decisions and future growth initiatives.
BACKGROUND PROFILE:
- Bachelor’s Degree in Business, Marketing, Related Field or equivalent work experience.
- 5+ Years Experience in marketing.
- Experience in Paid Media, Google and Meta Ads etc.
- Strong Analytical & Communication Skills.
Contact:
Travis Peper
(605) 428-6149