Marketing Lead Supervisor – Sioux Falls, SD

Marketing Lead Supervisor

COMPANY PROFILE:

Our client empowers retirement account holders with freedom of self-directed plans. Through the innovative services they offer, their clients can seamlessly establish custom self-directed solutions with dedicated support for diverse investment needs, tax-free, from real estate to precious metals and more.  They provide direct access to in-house tax professionals prioritizing compliance and full IRS audit guarantee. They work hard to build quality and value in every plan.

WHAT THE COMPANY WILL OFFER YOU:

• Competitive Salary, Based on Experience
• Benefits: Health, Dental, Vision, HSA
• 401k – Employer Contributes 4%
• Paid Time Off, Sick Leave, Volunteer Time, Birthday Time Off
• Parental Leave
• Catered Lunch Once a Week

THE ROLE YOU WILL PLAY:

• Lead and evolve a full-spectrum organic growth strategy—combining technical SEO, content development, and emerging AI-driven search optimization—to increase visibility, authority, and qualified traffic.
• Translate complex topics into clear, high-performing content by guiding research, shaping narratives, and partnering with subject matter experts to deliver value across the buyer journey.
• Use data and intent-driven insights to identify opportunities, prioritize initiatives, and continuously improve rankings, engagement, and conversion performance.
• Collaborate cross-functionally with web, marketing, and sales teams to enhance site experience, strengthen messaging, and align organic efforts with broader growth goals.
• Continuously adapt to changes in search algorithms, user behavior, and AI-powered discovery platforms, ensuring strategies remain forward-looking and competitive.
• Drive measurable outcomes by owning performance tracking, content optimization, and authority-building efforts such as digital PR and strategic link acquisition.

BACKGROUND PROFILE:

• Bachelor’s Degree in Business, Marketing, Related Field or equivalent work experience.
• 7+ Years Experience in SEO.
• Experience in AI
• Developing and implementing content strategies.
• Strong Analytical Skills.

Contact:

Travis Peper

(605) 428-6149

[email protected]